The cooperation between the company and the sports club starts with shared values, which are perfectly realized in the cooperation between Jukurit and Taitori.
As part of the partnership, Taitori was able to test new types of Areena concepts in Jukurit’s home hall, the Ikioma Arena, such as the door mirror screens of the sheds integrated with the electrical locking of the sheds. The arena also tested the renting out of boxes for work use via the Taitori application brought to Jukurit’s website. Jukurit has offered a technology company like Taitori a platform to develop new concepts that improve match experience in a real customer environment!
As a company, we offer a wide range of technology related to space reservations, catering orders, visitor management, and parking lot reservations. In the future, our products/services designed for arenas and stadiums are intended to be further developed and tested at the Ikioma Arena.
Common values
The foundations of the cooperation between Taitori and Jukurites are best encapsulated by the sentences written into the values of junior Jukurits: As an operating environment, Jukurit inspires everyone and wants to constantly raise its level in all areas of operation to ensure quality and success now and in the future.
It’s the same here at Taitori. We want to inspire and develop even in a constantly changing world. We want to be at the forefront and know our roots.
For the same reasons, we cooperate with Jukurit and our other partners. The partnership with Kuopio Palloseura, among others, has led to mutual benefit.
Everything starts with the juniors
Jukurit does strong, high-quality junior work, which is an investment in our club’s future. It helps the club Jukurit tribe grow, develop, and maintain its position in the competitive sports world and promotes community and the personal development of young players.
Jukuri players have been seen at regular intervals, e.g. during school visits. The Junior Jukurit operates actively under the wing of the parent club but as their but as their entity.
Cooperation is in the interest of both
Cooperation between companies and sports clubs benefits both parties. It supports sports activities and strengthens the companies’ brand and community commitment.
That is why cooperation and sponsorship between companies and sports clubs have become important parts of the sports world and companies’ businesses. In the future, we can expect cooperation to become even closer and to create innovative ways to utilize the strengths of both parties. Sports and business can support each other and promote the well-being of communities.
